Scott Heimes serves as Chief Marketing Officer at SendGrid, where he is responsible for the company's brand strategy, driving demand for its solutions and leading global marketing operations. Scott oversees corporate marketing, demand generation, corporate communications, partnerships and alliances, international expansion and SendGrid’s community development team.
Target Corp. inadvertently drew an early line in the sand between good data use and data use that was too personal for customer comfort. In 2012, Charles Duhigg reported in The New York Times that Target addressed a mailer, which featured coupons for cribs and baby clothes, to a high school girl. When her father complained to the company, yelling that his daughter was not pregnant, the company apologized; when the father called back a few days later, he was contrite. “It turns out there’s been some activities in my house I haven’t been completely aware of,” the father said, according to Duhigg. “She’s due in August. I owe you an apology.”
This ties into the first 40 of the 40/40/20 rule – even if you have what you feel is a great and well-defined target list, you won’t truly know how great it is until you test it. If you operate a business in a smaller community, this won’t be as critical – but if you’re in a medium or large city, it can be crucial. Using the example above, even if you know that the Life Alert bracelet offer is meant for seniors, in a city like San Francisco or New York, you wouldn’t want to send it to everyone over the age of 55 citywide. Instead, select one (or in a very large city, several) small area to test the market out. Start small and measure the effectiveness and ROI along every step of the way.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.
I typically create my email artwork in photoshop and then just drop in the jpeg using html and image mapping. Is there a “best practices” when it comes to actually putting the email together? Perhaps speaking from an editing perspective? Basically I make one big image and then use coding: img name, src, alt, a href and so forth. And for every different block, I simply create a new jpg image to use. Is there a better way I should be doing this?
Direct mail is a type  of direct marketing in which businesses send letters, postcards or other promotional materials to past, current or potential customers or clients. Direct mail campaigns may be targeted to either a consumer or business or both.  In many cases, the mailing is directed to a target demographic (i.e. home owners) or geographic market (i.e. a specific neighborhood). In most cases, it's mass or bulk mailing, but you can send direct mail in smaller quantities as well.
Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails?
Lucidpress is the intuitive design & brand templating platform that makes it easy to create & share beautifully branded collateral. Your brand matters, and Lucidpress offers the consistency your brand needs to deliver its message effectively wherever it goes. Over 5 million people use Lucidpress to create, customize, control & distribute their brand’s content. Join us.
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[2] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
A blast email is a type of electronic mailing that is distributed to a large recipient list, and is sent out over a specified amount of time. Often used by marketers, these types of bulk emails were once considered a form of spam, or junk email. Many companies now use blast emails as a legitimate tool to communicate with their customers, and as a result, blast email has become an effective type of email marketing.
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[13] https://www.sendblaster.com/wp-content/uploads/2018/03/your-email-marketing-campaign-in-minutes.png
Double-check your email blast. After you've written your email blast, you should go over it again for grammar and spelling errors. An excellent way to help you edit your email is to send it to colleagues to ensure that there aren't any factual or grammatical mistakes, and to make sure that the messaging stays on brand. Ask people on your team to look over your blast and provide you with feedback.
Take Social, you can leverage Social channels such as Facebook and Twitter to deploy campaigns (you no longer have to be a coded / programmer), there are wizard-based tools for doing this to create Apps that are publishing directly to these channels. When people respond to your App (e.g. Photo Contest, Refer-A-Friend for incentive, etc.) they opt-in to direct communications and provide an email address and address (or whatever it is you customise that you wish to capture). These people are then immediately available for your direct marketing campaigns.
Although online marketing creates many opportunities for businesses to grow their presence via the Internet and build their audiences, there are also inherent challenges with these methods of marketing. First, the marketing can become impersonal, due to the virtual nature of message and content delivery to a desired audience. Marketers must inform their strategy for online marketing with a strong understanding of their customer’s needs and preferences. Techniques like surveys, user testing, and in-person conversations can be used for this purpose.
Focus on the reader first. You should always write your emails to address the needs of your subscribers, not yours. Offer ways to solve their problems, don’t simply talk about your products and how great they are. (This is a part that so many companies get wrong.) Ask yourself, what are the biggest pain points/struggles for my subscribers? How can I solve their current problem in this email?
Whether you’re wanting to send emails quarterly, monthly, or more often, put your email creation dates on a calendar and stick to the schedule. You’ll build momentum for yourself and your contacts. They’ll come to start expecting your emails to arrive within a certain timeframe. If you’re good about sending your emails for a while but then suddenly go dark, you’ll start to lose the momentum on both ends. Keep the bigger picture in mind when forming this schedule. If you have a busy season or other foreseen challenge up ahead, for example, you may not have the same amount of time to allot to emailing as you do right now. Take the various factors affecting your business into account, and then increase or decrease the frequency of your emails accordingly so that you can maintain consistency. http://www.digitalvidya.com/wp-content/uploads/2014/12/email-campaign.jpg
Just an Idea as a facebook/social friends request is slightly different than a push to read my spam email and less intrusive. the prospect has the choice and through this decision you can pretty much ascertain they are looking for what you are offering or interested in the targeted keywords your profile centres around- when you are friends start a conversation and follow up.
…email blasts are, frankly, inconsiderate from a recipient’s standpoint. We define spam as any unwanted email, and most of the time irrelevant emails are unwanted. Email blasts by definition are irrelevant since you can’t possibly send the same exact message to hundreds of thousands (or even millions!) of subscribers and expect it to resonate personally with each one.
eMarketing can include paid services while other methods are virtually free. A wide variety of eMarketing methods are at your disposal, including: direct email, SMS/text messaging, blogs, webpages, banners, videos, images, ads, social media, search engines, and much, much more. - See more at: FREE Internet Marketing Ideas Highly Effective For Your Online Business

Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.


Unlike online content, direct mail cannot be ignored. A catalog sits in someone’s inbox, earning attention whether the person buys a product because of the content or throws the mailer in the trash. “It’s worth it to put the time and energy in because you get to sell one-on-one to the prospect with very few distractions,” Simpson says. “That’s why I love direct mail.”

Choose analytics software that works for your organization. While many email marketing applications have built-in analytics, you may consider getting a third party system to help you process the data or statistics on your campaigns. Some software can give you a more comprehensive or visual representation of your analytics, while others may track something that your current content management system does not. The size and scope of your e-blast campaign will dictate which kind of software you require.


As we wrote in an earlier post, 7 Email List Hygiene Best Practices for a Fresh & Clean List, it’s far better to let people unsubscribe – to make it really easy for them to unsubscribe – than to keep them on your list. Don’t blast people – force people – into getting your email messages. Email marketing at its best is not mass advertising. It is tailored, persona-driven, relationship-building, inbound marketing.

If you already have a pretty large database, you also likely have some contacts that have gone quite stale. If so, I recommend running a re-engagement campaign that can help you both scrub your list and prevent the kind of spam and IP issues I addressed earlier, as well as reawaken old contacts that might have forgotten about you, but would actually be great fits for sales.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
A/B testing is trying two different techniques that communicate the same message on a small percentage of your list, seeing whether A or B performed the best, then using the better performing option when you email the rest of the list. It sounds complicated, but there are plenty of email marketing solutions out there that take all the math and guesswork out of it. (All you have to do is come up with the option A and option B you want to try.)
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro. https://dab1nmslvvntp.cloudfront.net/wp-content/uploads/2016/05/1463308986image05-1024x694.jpg
Thanks for the post, Neil! I have been trying to find good resources for brainstorming what kind of offers our content marketing should have. For some reason, my creativity is completely dried up in this arena. The question “What does your target audience want?” for some reason doesn’t get at the root of the problem for me. Do you have any resources you would recommend for brainstorming that “Tantalizing” content?

Even in this age of social media, emails remain one of the most efficient and effective ways to reach your contacts. So whether you’re looking to improve, restart, or begin email marketing for your business, you’re making a great decision. Do email blasts work? The answer is yes, but getting great results is not magic. Here are 10 rules for email blasts that will ensure customers open your emails and engage with your small business:


With the internet and technology evolving so rapidly, digital marketing techniques and terminology have evolved as well. Today, terms such as “digital marketing,” “online marketing” and “internet marketing” are used interchangeably so often that it can be difficult to remember what the differences between them are. At the end of the day, CEO and co-founder of Smart Insights, Dave Chaffey, points out that the differences between these terms and their definitions don’t really matter. In his article “Definitions of Digital marketing vs Internet marketing vs Online marketing,” Chaffey explains that it is not so much the difference in definition that is important, but in the responsibilities you assign to the terms, and how effective those responsibilities are in assisting your company in its endeavors to build clientele.

People read and subscribe to newsletters because they feel like there is something that they are getting from the content. If you overload an eblast with pitches to sell products and links to affiliate sites, the reader is going to tune out. Inform the reader and get them to your site by engaging them with a topic that relates to the product or service. Check out these golden rules for email blasts for more information on how to keep your readers happy.

Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[2] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts. 

One hundred years ago, companies such as Sears, Roebuck & Co. and J.C. Penny Co. used customer data to send out catalogs and mailers. Back then, the companies possessed small sets of data, mainly names and addresses of customers. Now, marketers have mountains of complex data and are faced with a modern conundrum: How much personal data is too much to incorporate into the content? https://www.nncinfotech.com/wp-content/uploads/2018/05/Email-marketing-trends.jpg
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
One of a small business’s best marketing assets is a healthy email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to create the email list itself. With inbox clutter on the rise and customers becoming more sensitive toward any unwanted communication, marketers should develop their subscriber lists with relevance and care. 
Then, let's say you write 30 blog posts a month. That means you'd get 60 leads in a month -- 2 from each blog post. Now keep doing that for a year. The work you did to blog that first month will continue to drive leads throughout the year. That means you're actually getting 4,680 opt-in contacts a month by the end of a 12-month period because of the compounding effects of blogging -- not just 720 opt-in contacts (60 leads*12 months).
“Consumers use scrap paper every day for grocery and to-do lists, phone books and notepads. So, why should your promo, assuming it’s not immediately trashed, languish uselessly in a drawer somewhere? This year, we sent something people tend to keep — a New Year’s resolution sheet (with business info, of course). Brands should think of an additional use for their mailers; consumers sure could.” ~ Manpreet Singh, Seva Call

Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer. http://www.mailigen.com/blog/wp-content/uploads/2017/01/guest-blog-feature-1.2.32.png
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