In the late 1990s online shoppers were mainly well-educated, high-earning, twenty- to forty-year-olds. By 2003 online shoppers represented a broader demographic, with an average age of forty-four years and an average annual household income of $65,000. Of these shoppers, 50 percent were female and 50 percent were college graduates. According to a 2004 report from the U.S. Department of Commerce, in 2003 searching for product/service information was the second most popular online activity after e-mailing or instant messaging and 77 percent of U.S. Internet users age fifteen and older shopped online. E-customers researched products and services that they were considering for purchase online. Their final purchases, however, may not have been made online.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
Shock-and-Awe Package: This is for a targeted list of high potential prospects who have asked for information about your product or service. You can send them something that is so impressive that they might be more likely to want to engage further with you. The shock-and-awe package can include free samples of your product, educational material or other useful, related promotional items.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[58][59] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[60]
Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.
People read and subscribe to newsletters because they feel like there is something that they are getting from the content. If you overload an eblast with pitches to sell products and links to affiliate sites, the reader is going to tune out. Inform the reader and get them to your site by engaging them with a topic that relates to the product or service. Check out these golden rules for email blasts for more information on how to keep your readers happy.
Generating your own list of email contacts who have opted in to receive content from you doesn't just comply with legal regulation and protect your brand reputation. It also presents you with opportunities to grow this list through genuine relationships with new customers. We've already written a post of clever ways to go about doing this, which you can check out here. But below are the basic best practices that have a very big bang for their buck when it comes to consistently growing an email list.
Most people don't think of email as a lead- or contact-generating channel. But because people forward helpful emails to colleagues or friends, it can actually expand your database if you simply make forwarding or sharing email content easy for recipients. Include calls-to-action in your emails that make sharing an obvious choice for recipients, particularly with your most useful assets. https://getcrm.com/uploads/email-marketing-2.jpg
If all Michael had was the 57k Facebook fans listed right below, I’m not nearly impressed. Combined with the big number above, however, the FB fan numbers serve as crucial verification. If your website has 1,500 FB likes, there is NO WAY I believe you have 500k viewers. But with Michael’s Facebook numbers, I start to believe in that much bigger number above, and it means I probably can’t afford to miss what he’s saying.
Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value!
GoDaddy Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.

After all is said and done, you’ll be left with a handful of people that have come in and transacted business with you based purely on your piece of mail. You can track this in any number of ways (coupon codes, requiring them to bring the mail in, comparing sales numbers from highlighted items on sale versus when they’re not, etc.), but be sure to track it in an easily manageable fashion. This will allow you to re-engage with those customers with whom your mail marketing was successful.
Adding visual elements to the email newsletter will help the reader to connect with the message and it can also help to illustrate the point even further. Using images and graphics to compliment the text can make it more digestible for the reader and it can be a great way to drive the message home. Additionally, you can use imagery as an opportunity for branding within the email blast. https://blog.capterra.com/wp-content/uploads/2016/10/3-Stages-to-Building-a-successful-email-mktg-campaign-720x360.png
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[22] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.[26]

GoDaddy Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.
Using the company logo and clearly identifying the sender is another good way to make an effective business email newsletter. People like to know who they are getting mail from, and once they are familiar with the newsletter, they might be more likely to read it in the future. Your logo can be at the top of the newsletter and included in your professional email signature.

Note: If you want to attach additional files, such as a .pdf, we recommend that you store these files on a cloud storage service, such as Dropbox or Google Drive, and linking to these files within your blast. We do not support file attachments to an email blast as these file types tend to be larger, increasing your chances of triggering spam filters and preventing your blast from reaching your recipients.
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