3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Direct marketing campaigns that include personalization and relevancy strike me as some of the most effective uses of print marketing. The amount of variability you can automate into a printed piece is astounding. From tailored color schemes to unique headlines, marketers can create a piece so individualized that no one can tell it is automatically generated from a database. #7 on this list really stood out to me, but all of these tips and more prove that print marketing is still relevant and can thrive as long as it is personalized and adapts over time. – Shelley Sweeney, VP/GM Service Bureau/Direct Mail Sectors, Xerox
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
Instead, use a high-quality opt-in email list that you’ve built over time and execute a targeted email blast campaign where recipients want to get your emails. The advantage with using a professional email blast service like Benchmark Email is that you will know how many recipients are opening your mails, clicking through and bouncing in an easily decipherable campaign report. Not only this, you also get access to useful tools like customizable signup forms for your website, double opt-in tools like Permission Pass and much more.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability". Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control". As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
If you want to operate an email blast campaign as a part of your marketing strategy, then you need to send the emails out regularly. If it is too long between emails, then the recipient might not even remember what your content has to offer. However, you do not want to send them too frequently. If the consumer is getting an email from you every other day, then they might get annoyed and stop reading altogether.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
Market researchers usually have at least a bachelor’s degree in market research, statistics, sociology or other related field. Some researchers, particularly those with companies dedicated to market research and in larger corporations, have a master’s degree. Market researchers who take advantage of internships, either during or immediately after college, will also gain valuable hands-on experience they can use in the future.