Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
Say you’re launching a beta test soon or collaborating with someone on a side project outside your typical newsletter scope. In an installment of the newsletter you usually send, briefly mention the project and provide a link where interested parties can go to sign up for updates about it. This way, those who aren’t interested only had to hear about it once and in a non-invasive way. A user experience win and a win for you, the guy who has two thumbs and a super-engaged email list sub-segment.
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[42] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[42] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[45]
List fatigue is also a concern. If you're buying a list from a trade show, keep in mind that the other vendors at the trade show, and even businesses elsewhere who bought the list, are also emailing these recipients. By the time you reach the recipients’ inboxes, those readers are going to be exhausted by the barrage of unsolicited commercial email they've been receiving.
If you create an email blast that asks your contacts to do something (like call you, fill out a form on your website, or take advantage of an offer), make sure you have that high up in the email.  A good rule of  thumb is that your call to action should appear right away, when someone opens your email. If someone has to scroll to find it, it’s in the wrong place. It’s the same philosophy as the old newspaper theory that the stories “above the fold” are those which get the most attention.
Today we’re all about social media marketing, search engine optimization, and whatever other buzzword you can think of. But the truth is, there is no other channel that will give you a better return on investment than email. According to Adobe, for every $1 spent on email, the average ROI is $40. That’s almost double the return of SEO, the second-highest channel.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
Basic text-based email editors to fully designed HTML or JavaScript templates are just some of the features these packages can provide businesses. You can manage your contacts by simply keeping a list of names and email addresses or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs.

Buying email lists doesn't just damage your deliverability and brand reputation -- it can also put your email account at risk. Email clients like Gmail, Yahoo!, and Outlook don't want to be associated with accounts that recipients repeatedly flag as spam. Email service providers like AWeber go as far as immediately closing your account if it suspects you're sending unwanted content.
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools. https://media.sparkpost.com/uploads/2015/11/REI_BlackFridayEmailCampaign_2015.png
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Thank you for this great roundup of tips regarding marketing emails. I especially appreciate your mention of tracking emails so you can continually improve your strategies, including an above the fold call to action so customers know exactly what to do next, and most of all making sure you have a solid (not necessarily huge) email list. Reaching out to those you know may be interested in your company and what it has to offer is always going to garner you the best results. I would also love to add that focusing on the customer, proofreading your email, and making the email conversational are other excellent tips for making your sales emails stand out and actually get read. Thanks again for sharing!

Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.[48]
This email list growth was a major component of a massive product launch we undertook this past winter. In the lead-up to the launch of our Instagram Domination 2.0 course, we doubled down on our goal to rapidly grow our email list. In this article I’m going to reveal to you the exact tactics we used and how we employed them in order to explode our mailing list.

Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
Shock-and-Awe Package: This is for a targeted list of high potential prospects who have asked for information about your product or service. You can send them something that is so impressive that they might be more likely to want to engage further with you. The shock-and-awe package can include free samples of your product, educational material or other useful, related promotional items.
Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[37]
USPS® Every Door Direct Mail® (EDDM®) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size2. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers—current and future. The EDDM mapping tool is easy to use and discounts are available even for small businesses.
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
Target Corp. inadvertently drew an early line in the sand between good data use and data use that was too personal for customer comfort. In 2012, Charles Duhigg reported in The New York Times that Target addressed a mailer, which featured coupons for cribs and baby clothes, to a high school girl. When her father complained to the company, yelling that his daughter was not pregnant, the company apologized; when the father called back a few days later, he was contrite. “It turns out there’s been some activities in my house I haven’t been completely aware of,” the father said, according to Duhigg. “She’s due in August. I owe you an apology.”
In the 1990s, the term Digital Marketing was first coined,[10]. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their softwares, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM softwares after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad [11].

The final part of the description summarises approaches to customer-centric emarketing. It shows how success online requires a planned approach to migrate existing customers to online channels and acquire new customers by selecting the appropriate mix of e-communications and traditional communications. Retention of online customers needs to be based on developing customer insight by researching their characteristics, behaviour, what they value, what keeps them loyal and then delivering tailored, relevant web and e-mail communications.
This ties into the first 40 of the 40/40/20 rule – even if you have what you feel is a great and well-defined target list, you won’t truly know how great it is until you test it. If you operate a business in a smaller community, this won’t be as critical – but if you’re in a medium or large city, it can be crucial. Using the example above, even if you know that the Life Alert bracelet offer is meant for seniors, in a city like San Francisco or New York, you wouldn’t want to send it to everyone over the age of 55 citywide. Instead, select one (or in a very large city, several) small area to test the market out. Start small and measure the effectiveness and ROI along every step of the way.
eMarketing can include paid services while other methods are virtually free. A wide variety of eMarketing methods are at your disposal, including: direct email, SMS/text messaging, blogs, webpages, banners, videos, images, ads, social media, search engines, and much, much more. - See more at: FREE Internet Marketing Ideas Highly Effective For Your Online Business
Shock-and-Awe Package: This is for a targeted list of high potential prospects who have asked for information about your product or service. You can send them something that is so impressive that they might be more likely to want to engage further with you. The shock-and-awe package can include free samples of your product, educational material or other useful, related promotional items.
Failures and successes in e-marketing have shown that when marketing goods online results in distribution, storing, or shipping and handling costs higher than the value of the goods, an exclusively online enterprise may be headed for a short life. In addition, e-marketers need to be aware of cultural pitfalls when designing e-commerce sites for foreign markets.
To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.

Several reasons are behind the reluctance to purchase online. Studies published in 2003 and 2004 reported that 25 percent of e-commerce sites do not display a phone number clearly on the customer service page; 49 percent of online shoppers could not readily find the answers to a question; and 88 percent of shoppers abandoned their online shopping carts before reaching the checkout. The Yankee Group, a Boston-based research firm, indicated that up to the first quarter of 2003, the average conversion rate from shopping in brick-and-mortar stores to buying on e-commerce sites was just 10 percent.

The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[68] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[69]
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
Offer giveaways. Content doesn’t just have to be social media content and/or blog posts. You can make use of reports, how-to guides or something else that the target audience will sight as valuable information. As soon as you provide a high quality giveaway, your visitors will be much more likely to give their information in exchange for your giveaway.
BuzzFeed – The popular news and entertainment website earns revenue by selling advertisements on their site, so the key objective of their marketing team is to drive more traffic. With that in mind, BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate. http://www.thebridgecorp.com/wp-content/uploads/emailgraphic.png

Even in this age of social media, emails remain one of the most efficient and effective ways to reach your contacts. So whether you’re looking to improve, restart, or begin email marketing for your business, you’re making a great decision. Do email blasts work? The answer is yes, but getting great results is not magic. Here are 10 rules for email blasts that will ensure customers open your emails and engage with your small business:
Much of this increase can be attributed to the ability to couple physical mail pieces with mobile and online marketing efforts, resulting in a sound multichannel marketing program. Think of how many pieces of mail you've seen recently sporting QR codes, URLs to social media sites, and SMS short codes. Mail affords marketers greater reach, allows more information to be communicated than most online advertising efforts, and gives buyers the opportunity to respond to a call to action in the way that they want, on their own time.
Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[42] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[43] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[42]
…email blasts are, frankly, inconsiderate from a recipient’s standpoint. We define spam as any unwanted email, and most of the time irrelevant emails are unwanted. Email blasts by definition are irrelevant since you can’t possibly send the same exact message to hundreds of thousands (or even millions!) of subscribers and expect it to resonate personally with each one.
The first part of the definition illustrates the range of access platforms and communications tools that form the online channels which e-marketers use to build and develop relationships with customers. The access platforms or hardware include PCs, mobile phones and interactive digital TV (IPTV) and these deliver content and enable interaction through different online communication tools such as organisation web sites, portals, search engines, blogs , e-mail, instant messaging and text messaging. Some also include traditional voice telephone as part of digital marketing.
One of Raquel’s suggestions is to make sure the email contains a clear call to action. The recipient should be able to tell right away what you’re asking them to do, and when they click through, they should be taken to the exact page they need, not just your homepage. If you ask them to click on a video thumbnail to watch a video, you need to link them directly to the video. If you’re asking them to read your latest blog post, link them right to it.
Here are a few tips to help businesses avoid sending email campaigns that qualify as “blasts.” In doing so, you’ll also realize other benefits, including fewer people who unsubscribe from your email lists, fewer emails caught in spam filters, delivery rates that improve, and better overall email performance results that dramatically drive up sales.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
In the 1990s, the term Digital Marketing was first coined,[10]. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their softwares, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM softwares after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad [11].

We just started using MailChimp because it seems to be the only one that offers a free account for small or new users. The problem is that there are so many steps for a potential subscriber to go through with both double opt-in and recaptcha, that we are getting at best complaints to worst, plain nasty comments posted on our Facebook page. We don’t know how many would be subscribers we lost because of this. 

eMarketing can include paid services while other methods are virtually free. A wide variety of eMarketing methods are at your disposal, including: direct email, SMS/text messaging, blogs, webpages, banners, videos, images, ads, social media, search engines, and much, much more. - See more at: FREE Internet Marketing Ideas Highly Effective For Your Online Business
Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Keep your list fresh and up-to-date – It’s an unfortunate fact of life that occasionally email addresses become invalid. People’s work email addresses change as they move between companies and others abandon old AOL and Compuserve email addresses in favor of modern platforms like Gmail. However, by focusing some of your time and energy on building your email list, you can fight list decay and ensure you have a growing list of people to receive and click-through on your email campaigns.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.

Although online marketing creates many opportunities for businesses to grow their presence via the Internet and build their audiences, there are also inherent challenges with these methods of marketing. First, the marketing can become impersonal, due to the virtual nature of message and content delivery to a desired audience. Marketers must inform their strategy for online marketing with a strong understanding of their customer’s needs and preferences. Techniques like surveys, user testing, and in-person conversations can be used for this purpose.
Note: If you want to attach additional files, such as a .pdf, we recommend that you store these files on a cloud storage service, such as Dropbox or Google Drive, and linking to these files within your blast. We do not support file attachments to an email blast as these file types tend to be larger, increasing your chances of triggering spam filters and preventing your blast from reaching your recipients.
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
Several reasons are behind the reluctance to purchase online. Studies published in 2003 and 2004 reported that 25 percent of e-commerce sites do not display a phone number clearly on the customer service page; 49 percent of online shoppers could not readily find the answers to a question; and 88 percent of shoppers abandoned their online shopping carts before reaching the checkout. The Yankee Group, a Boston-based research firm, indicated that up to the first quarter of 2003, the average conversion rate from shopping in brick-and-mortar stores to buying on e-commerce sites was just 10 percent.

Much like digital marketing, the best way to determine whether or not investing in online marketing will be worth your while, you must first take your company into consideration. Think about the type of business you are running, the industry you deal with and your target audience; will investing time and money in online marketing help your company expand its clientele or create more awareness of your brand? You must also consider what it is you hope to achieve with your online marketing before launching a more expensive campaign. Before you invest heavily in online marketing efforts, try one form of online marketing and gauge the results you experience from it before investing further.
As Ximena Cordon points out in her article “What is the Difference Between Digital and Online Marketing” on WhiteSharkMedia.com, “digital marketing” does not necessarily mean the internet; it can simply mean utilizing technology to build your marketing message. Technologies such as e-books, SMS texts, games and TV ads can be defined as digital marketing; however, so can online videos and e-mails. So long as a form of digital technology or digital media is utilized in spreading your marketing message, you have engaged in digital marketing.
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