Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?
The best email marketing platforms depend on your budget and desired features. Here are some to consider. MailChimp is free for up to 2000 subscribers, so it’s a popular platform to start with. Alternatives to MailChimp include Constant Contact and Aweber. If you need to include other marketing tasks, try Hubspot or Infusionsoft, which many larger businesses use. Whichever you choose, you can easily hire someone to help you set up your email marketing account and create an email newsletter template.
Thanks for the warning re ESPs, spam traps & spam treatments Crystal. That’s a shame. Who puts the Spam trap in there & I wonder what they’re trying to achieve? The clients I have already picked up with this purchased list may save our business. As mentioned, at $250-$500 per lead through our SEO campaign, this lead acquisition rate was unsustainable. In brief, this would not be a business. But at $13.75 per lead through the purchased cold email list, those are metrics which make a profitable business. I wonder why anyone would try to block this efficiency with Spam traps? Thanks for your time to help.
Instead, use a high-quality opt-in email list that you’ve built over time and execute a targeted email blast campaign where recipients want to get your emails. The advantage with using a professional email blast service like Benchmark Email is that you will know how many recipients are opening your mails, clicking through and bouncing in an easily decipherable campaign report. Not only this, you also get access to useful tools like customizable signup forms for your website, double opt-in tools like Permission Pass and much more.
Perhaps you're a new company and don't have a customer base. Maybe you have a service you're sure that people will love... if only they heard about you. Whatever the reason, buying an email list seems like an easy, low cost way to grow your business. But, there are some serious consequences to purchasing. And there are real benefits to using an opt-in list!
But before any of you young guns scoff and discount the idea of a mail marketing campaign, you might want to read through this blog entry. Direct mail, while certainly a dinosaur in the world of marketing, can still be a powerful weapon in your arsenal – if it’s done correctly and intelligently, of course. We’ll lay out a few broad tips for you to consider if carrying out a direct mail campaign. While we would still urge the majority of business owners toward a more electronic/Internet based marketing strategy, you can still get solid results from direct mail.
This list buying is a very tricky subject and I agree that there must be something to it (demand and utility) or there would not be pages on google advertising . I am really tempted but not with a purchased list . I have 24000 emails from my customers from my website listed above that has been up about 10 years. These are people who have requested automatic rate quotes from our db. About 1/3 of them we had email correspondence with . This are years 2012/13. Now I am into internet marketing and would like to have some good advice about mailing to this list without hurting my present web traffic Thanks Walter Menuet
A blast email is a type of electronic mailing that is distributed to a large recipient list, and is sent out over a specified amount of time. Often used by marketers, these types of bulk emails were once considered a form of spam, or junk email. Many companies now use blast emails as a legitimate tool to communicate with their customers, and as a result, blast email has become an effective type of email marketing.
Alas, ESPs on shared IP addresses that don't require customers to use opt-in email lists typically suffer poor deliverability. Why? One customer's ill-gotten email address list can poison the deliverability of the other customers on that shared IP address. You're going to want to hitch your wagon to the light side of the email marketing force if you want your emails to actually get into inboxes.

How do you find the sweet spot? The best way is to monitor statistics from your email blast software. See how many recipients open your emails, how many click a link, and how many unsubscribe. (Pay attention to the type of recipient, too, as your open rates for loyal customers will be different from new prospects.) Learn what works, make changes, and test again.


Thanks for the warning re ESPs, spam traps & spam treatments Crystal. That’s a shame. Who puts the Spam trap in there & I wonder what they’re trying to achieve? The clients I have already picked up with this purchased list may save our business. As mentioned, at $250-$500 per lead through our SEO campaign, this lead acquisition rate was unsustainable. In brief, this would not be a business. But at $13.75 per lead through the purchased cold email list, those are metrics which make a profitable business. I wonder why anyone would try to block this efficiency with Spam traps? Thanks for your time to help. https://www.lyfemarketing.com/blog/wp-content/uploads/2018/01/email-marketing-roi-2.jpg

Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[12]These problems made marketers find the digital ways for market development. 

As businesses offer e-marketing and online shopping, customers can get market information from their computers or cell phones and buy goods or find services without leaving home twenty-four hours a day and seven days a week (24/7). They can read ads on the Web or from e-mail, get e-coupons, view pictures of goods, compare prices, and make purchases with a few clicks of their mouse, saving the time and money it would take to shop in person at a brick-and-mortar store. At the same time, ebusinesses can reduce costs in distribution channels and physical store space and thus pass the savings on to customers.

Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
E-marketing joins creative and technical aspects of the Internet, including: design, development, advertising and sales. It includes the use of a website in combination with online promotional techniques such as search engine marketing (SEM), social medial marketing, interactive online ads, online directories, e-mail marketing, affiliate marketing, viral marketing and so on. The digital technologies used as delivery and communication mediums within the scope of e-marketing include:
However, there is some juice when you buy emails list. If you buy 100,000emails and 85,000 happens to bounce it means you have a conversion rate of 15%. This is quite significant and why should I not buy if 15,000 are going to be good? How long does it take to have 15,000 people subscribe to ones list? If one is able to maintain and convert this 15,000 to become part of a sign up list, then can we not see that buying email lists could be a gold mine?
Most popular email marketing services offer functionality that strikes a recipient from a list once a certain number of emails to a specific recipient ‘bounced’ back as undeliverable. Don’t be overeager to remove a subscriber, though; there are valid reasons why an email cannot be delivered. Consider only removing such a subscriber after four or five “bounces”.
In this day and age, there is no need for these services. No one wants to hear from you via email, phone or snail mail. If we did, we’d contact you. Unless a person speaks to you specifically and requests to be contacted, they did NOT opt-in. We were sold by some company who lied when they claimed to respect our privacy. We HATE being contacted by you, and feel violated each time it happens. People all over the world make fun of marketers of all sorts, and wish it were illegal for you to contact us in any manner. Curious to see how many spam email I get from this post.
Double-check your email blast. After you've written your email blast, you should go over it again for grammar and spelling errors. An excellent way to help you edit your email is to send it to colleagues to ensure that there aren't any factual or grammatical mistakes, and to make sure that the messaging stays on brand. Ask people on your team to look over your blast and provide you with feedback.
Thanks for the post, Neil! I have been trying to find good resources for brainstorming what kind of offers our content marketing should have. For some reason, my creativity is completely dried up in this arena. The question “What does your target audience want?” for some reason doesn’t get at the root of the problem for me. Do you have any resources you would recommend for brainstorming that “Tantalizing” content?
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
To do an email blast, start by finding an email blasting software or website you can use, like MailChimp, Constant Contact, or Vertical Response. Then, upload your email blast and all of the contacts you want to send the email to. When you're writing your email blast, include a compelling subject line, like "Act Today, 25 percent off all shirts," so people are more likely to open it. Also, try to use actionable language throughout your email, like "Buy now" or "Call today," to encourage people to act when they read your email blast.
Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. Therefore, it’s best to use Encyclopedia.com citations as a starting point before checking the style against your school or publication’s requirements and the most-recent information available at these sites:
“Paper direct mail can be a nuisance to most customers, but if you include a product sample, the direct mail instantly becomes more valuable as a trial tool. There are several companies that specialize in creating product samples, such as Arcade Marketing for the fragrance and makeup industries, and they often have interactive programs that aim to increase the ROI for your brand.” ~ Doreen Bloch, Poshly Inc.
Electronic mailing list servers may be set to forward messages to subscribers of a particular mailing list either individually as they are received by the list server, or in digest form in which all messages received on a particular day by the list server are combined into one email that is sent once per day to subscribers. Some mailing lists allow individual subscribers to decide how they prefer to receive messages from the list server (individual or digest).[2]
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
Personalization in email marketing is essential because most people want a more relevant experience. Email personalization is not just about using people’s names in an email. It’s also about making sure you send the right emails to the right people at the right time. One essential tool for email personalization is segmentation. You can get an email marketing expert to help you set up segments so you can personalize appropriately. Done right, email personalization results in more clicks and more business.
As a marketing strategy the email blast is divisive, to put it mildly. In fact, it’s somewhat akin to using cilantro in your cooking: either you love it or you hate it (and if you hate it, you really hate it). Some marketers have written off the email blast completely as an outdated strategy, some swear by it, and others find it cringe-worthy but still use it because it gets results.
Hi Elaina – Make sure you’re using content in written form in addition to the images. If you’re putting the words of the email in the image itself, then your message may get lost if subscribers read emails as text only. Images are great to add to emails, but the important information should always be written out. Also, remember to include a call-to-action in every email!
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create– most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value for free.
A web-based interface is often available to allow people to subscribe, unsubscribe, and change their preferences. However, mailing list servers existed long before the World Wide Web,[1] so most also accept commands over email to a special email address. This allows subscribers (or those who want to be subscribers) to perform such tasks as subscribing and unsubscribing, temporarily halting the sending of messages to them, or changing available preferences - all via email. The common format for sending these commands is to send an email that contains simply the command followed by the name of the electronic mailing list the command pertains to. Examples: subscribe anylist or subscribe anylist John Doe.
Double-check your email blast. After you've written your email blast, you should go over it again for grammar and spelling errors. An excellent way to help you edit your email is to send it to colleagues to ensure that there aren't any factual or grammatical mistakes, and to make sure that the messaging stays on brand. Ask people on your team to look over your blast and provide you with feedback.
Guest Posts – This is probably the best way to get a link from an authoritative page or domain. Having guest posts is also a pure approach to building links, since it seems you are giving something in return for a link. This means that your content can be hosted on a good domain; that the domain has its syndication, attracting links; and you can create a link using good anchor text.
As businesses offer e-marketing and online shopping, customers can get market information from their computers or cell phones and buy goods or find services without leaving home twenty-four hours a day and seven days a week (24/7). They can read ads on the Web or from e-mail, get e-coupons, view pictures of goods, compare prices, and make purchases with a few clicks of their mouse, saving the time and money it would take to shop in person at a brick-and-mortar store. At the same time, ebusinesses can reduce costs in distribution channels and physical store space and thus pass the savings on to customers.
Project conversion metrics. The general rule of thumb is that the smaller and more targeted your list, the more you can spend per piece. It’s better to make a strong impression to a few than to make a weak impression to many. Know your cost per unit, and project a conversion rate, so you can estimate whether your campaign will have a positive ROI before running it.
To have success with your email blast marketing, it requires much more than putting some content together and sending it to a bunch of people. You need to have the right content and it needs to be sent to the right group of potential consumers. In addition to that, you also need to include the right elements in the newsletters to increase the chances of action on the part of the reader. With a little bit of effort and a thoughtful approach, just about any business can manage an effective eblast campaign.

Be aware from January the popup opt in is going to decimate your Google search rankings, so the evergreen welcome mat and overlay (which you’re using on this page on exit intent) are going to be things of the past (unless you want to lose your position in the SERPS…). Time to get rid of the popups now and move to content upgrades inline in your articles (which you do really well in this post!).
Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.
When you send messages to a purchased email list, you don’t have explicit opt-in to be emailing those subscribers. Explicit opt-in — meaning subscribers actively and knowingly gave you permission to email them (i.e. filling out a sign up form on your website) — is required for a quality list, says AWeber’s Best Practices Manager, Josh Smith. “If you don’t have explicit opt-in, you are bound to have problems,” he explains.
Thank you for the above piece the makes it easy for new entrants like to me understand Direct Marketing better. I am the owner of a Custom made Bespoke Suiting Company that makes suits, trousers, jackets, skirts, blouses and shirts for men and women. I have tried digital media advertising but haven’t had any luck. I am a start-up business and running on very tight budget so would like to start with a small but affluent neighbourhood with small population. I am thinking of targeting Westlake Village which is on the Western Edge of LA County and has a population of around 9000 with nearly 3000 households. What should be my approach and how may households should I target keeping in mind budgetary constraints.
Marketers try to measure customer response to direct mail through personalized URLs and coupon codes, but there’s no guarantee customers will visit websites from a specific URL or buy products using a specific code. O’Keefe says that consumers will often receive a piece of mail, get inspired and Google the product they want to buy. The difficulty of attributing conversions may be a reason why the pendulum has swung toward digital, O’Keefe says.
Alas, ESPs on shared IP addresses that don't require customers to use opt-in email lists typically suffer poor deliverability. Why? One customer's ill-gotten email address list can poison the deliverability of the other customers on that shared IP address. You're going to want to hitch your wagon to the light side of the email marketing force if you want your emails to actually get into inboxes.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.

If your campaign includes emails to a large number of accounts that are either no longer active or have not been used for a long time, alarm bells start to ring. Email services want to see senders of bulk email campaigns make an effort to send only emails that will be seen by their recipients, since this is something spammers are unlikely to care about.
Use it to make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses and service providers. For example, it could consist of a series of educational videos, a sales video and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite them to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website. https://www.digitalthing.com.au/wp-content/uploads/email_campaigns.jpg
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
It wasn’t enough to just post high-quality articles on the Foundr blog itself, but it was crazy important that we start getting our posts onto other influential sites as well. Taking our cues from Buffer, we began drastically ramping up our content creation process. Part of that process of guest posting was including as many links as possible back to the Foundr site.
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
BuzzFeed – The popular news and entertainment website earns revenue by selling advertisements on their site, so the key objective of their marketing team is to drive more traffic. With that in mind, BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate. http://www.thebridgecorp.com/wp-content/uploads/emailgraphic.png

To find what campaigns bring in the best ROI, O’Keefe suggests that marketers test as many aspects of their campaign as possible, including frequency, number of pages and types of mail they’re sending. He also suggests that marketers get a baseline of their efforts, then test their campaign by holding off on sending mail to certain segments of customers. This can help marketers understand the true value of that segment. O’Keefe says that many marketers get nervous about losing touch with a potentially important customer group, but he believes holding off is one of the best ways to get statistically significant data on the ROI of direct mail. http://blog.ubiq.co/wp-content/uploads/2018/03/email-marketing-examples.png
When consumers are exposed to nearly 3,000 messages a day, but only notice about 50 and remember just four, earning a spot in the “final four” is the goal. 96% of consumers report receiving mistargeted information or promotions. While that’s not anything new, many are so fed up that they are abandoning brands as a result – and many direct mail pieces are getting tossed immediately. So, the key to successful direct mail (that doesn’t get thrown in the trash) is personalization! Studies have shown that by leveraging known customer data to create highly personalized communications, resulting revenues can increase from 30 percent above average. And in some cases, businesses have attained higher than 25 percent annual growth due to personalization.
Set your target audience. Audiences can be split up in a variety of ways including gender, age, geographic location, or buying habits. Before you send your blast, you want to make sure that you can segment people into different lists so you can target your blasts to the right people. Consider what demographic you want to target, and what they will need to fulfill your call-to-action.
Perhaps you're a new company and don't have a customer base. Maybe you have a service you're sure that people will love... if only they heard about you. Whatever the reason, buying an email list seems like an easy, low cost way to grow your business. But, there are some serious consequences to purchasing. And there are real benefits to using an opt-in list!

Most graphic designers managers have at least a bachelor’s degree—usually in art, computer science, or marketing. Classes in all of these areas will help a graphic artist gain a better perspective of what consumers (and employers) are looking for. In addition, internships and volunteering of design services for non-profit organizations are fantastic ways for artists to build a portfolio prior to entering the field.
Maggie Aland is a staff writer for Fit Small Business and editor of the Marketing and Reviews sections. She writes on a variety of marketing topics, ranging from newspaper ads to how to market your business on Facebook. Before joining Fit Small Business, Maggie worked as a marketing associate at a niche publishing company. There she was responsible for determining the marketing plan and keeping up with the budget of 10+ B2B products. Her experience includes email, direct mail, social media, events, and more. When not editing or writing, you can find Maggie looking for the best brunch spots in NYC.
The first part of the definition illustrates the range of access platforms and communications tools that form the online channels which e-marketers use to build and develop relationships with customers. The access platforms or hardware include PCs, mobile phones and interactive digital TV (IPTV) and these deliver content and enable interaction through different online communication tools such as organisation web sites, portals, search engines, blogs , e-mail, instant messaging and text messaging. Some also include traditional voice telephone as part of digital marketing.
Just an Idea as a facebook/social friends request is slightly different than a push to read my spam email and less intrusive. the prospect has the choice and through this decision you can pretty much ascertain they are looking for what you are offering or interested in the targeted keywords your profile centres around- when you are friends start a conversation and follow up.

Market researchers usually have at least a bachelor’s degree in market research, statistics, sociology or other related field. Some researchers, particularly those with companies dedicated to market research and in larger corporations, have a master’s degree. Market researchers who take advantage of internships, either during or immediately after college, will also gain valuable hands-on experience they can use in the future.
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