An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because an effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.
Marketers need to authenticate their email to prove to ISPs that their messages are legitimate, helping to ensure delivery to their subscribers. Sender Policy Framework (SPF) verifies a brand’s identity; DomainKeys Identified Mail (DKIM) verifies the message wasn’t tampered with in transmission; and Domain Based Authentication Reporting and Conformance (DMARC) requires both SPF and DKIM approval in order to authenticate.
E-marketing joins creative and technical aspects of the Internet, including: design, development, advertising and sales. It includes the use of a website in combination with online promotional techniques such as search engine marketing (SEM), social medial marketing, interactive online ads, online directories, e-mail marketing, affiliate marketing, viral marketing and so on. The digital technologies used as delivery and communication mediums within the scope of e-marketing include:
The subheadings in the email blast also need to engage the reader. Many recipients will not actually read the whole thing and instead, they will scan the newsletter. When they scan through the email blast, the subheadings will be one of the parts most likely to catch their attention. Use your subheadings as a way to organize the relevant information in the content of the email to make it easy for your readers to jump to the information that is relevant to them.
Online marketing can also be crowded and competitive. Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant. Companies investing in online marketing may find visitors’ attention is difficult to capture due to the number of business also marketing their products and services online. Marketers must develop a balance of building a unique value proposition and brand voice as they test and build marketing campaigns on various channels.
People read and subscribe to newsletters because they feel like there is something that they are getting from the content. If you overload an eblast with pitches to sell products and links to affiliate sites, the reader is going to tune out. Inform the reader and get them to your site by engaging them with a topic that relates to the product or service. Check out these golden rules for email blasts for more information on how to keep your readers happy.
Thanks for the warning re ESPs, spam traps & spam treatments Crystal. That’s a shame. Who puts the Spam trap in there & I wonder what they’re trying to achieve? The clients I have already picked up with this purchased list may save our business. As mentioned, at $250-$500 per lead through our SEO campaign, this lead acquisition rate was unsustainable. In brief, this would not be a business. But at $13.75 per lead through the purchased cold email list, those are metrics which make a profitable business. I wonder why anyone would try to block this efficiency with Spam traps? Thanks for your time to help. https://www.lyfemarketing.com/blog/wp-content/uploads/2018/01/email-marketing-roi-2.jpg

Content marketing should be a familiar concept to most marketers these days. Nearly 90 percent of B2B marketers currently employ a content marketing strategy because they believe it is an effective mechanism for building a brand’s reputation, increasing brand awareness, driving new leads, and ultimately boosting your sales.  In fact, content marketing has become so MORE…
You don’t have to worry about Google or Facebook suddenly changing their algorithms, because once you have someone’s email you have the ability to communicate with them one on one. Even if all of Foundr’s search rankings and social media presence disappeared tomorrow, we’d still be able to promote our brand and our products to the thousands of people on our mailing list.
A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online. https://sampi.co/wp-content/uploads/2013/04/Choosing-Email-Marketing-Service-for-Chinese-Marketing-Campaign.jpg

Why does email list segmentation matter? We know that beyond relevancy, list segmentation is important from a revenue perspective. Data from the DMA indicates that segmented and targeted emails generate 58% of all email revenue. On top of this, our research found that marketers who used segmented campaigns noted as much as a 76% increase in revenue–and more than 76% of marketers say basic segmentation is part of their email marketing strategy.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
But affiliates can be very guarded when it comes to their mailing list, we can’t blame them because we jealously protect our own email list too. When it comes to asking someone to promote you over their highly valuable email list you have to make sure that you’re offering them and their audience something that’s worth their time. Which is why we we strove to make sure our lead magnets were as valuable as possible so that their audience wouldn’t see this cross-promotion as spam, but something that’s worth their time.
Why does email list segmentation matter? We know that beyond relevancy, list segmentation is important from a revenue perspective. Data from the DMA indicates that segmented and targeted emails generate 58% of all email revenue. On top of this, our research found that marketers who used segmented campaigns noted as much as a 76% increase in revenue–and more than 76% of marketers say basic segmentation is part of their email marketing strategy.
You don’t have to worry about Google or Facebook suddenly changing their algorithms, because once you have someone’s email you have the ability to communicate with them one on one. Even if all of Foundr’s search rankings and social media presence disappeared tomorrow, we’d still be able to promote our brand and our products to the thousands of people on our mailing list.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[60]
Here are a few tips to help businesses avoid sending email campaigns that qualify as “blasts.” In doing so, you’ll also realize other benefits, including fewer people who unsubscribe from your email lists, fewer emails caught in spam filters, delivery rates that improve, and better overall email performance results that dramatically drive up sales.
Email blast is one of the most popular methods you can use to promote products and services online. It is an email sent to a large subscribers list and its biggest advantage is its speed and reach. As if that wasn’t enough, email blast programs can be designed in HTML so you can increase brand recall by using the right colors, logos and a look that is similar to your own website. Best of all, you can even conduct online surveys and polls in your email blast to get an idea of what customers think of your offerings.

It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[27]

A blast email is a type of electronic mailing that is distributed to a large recipient list, and is sent out over a specified amount of time. Often used by marketers, these types of bulk emails were once considered a form of spam, or junk email. Many companies now use blast emails as a legitimate tool to communicate with their customers, and as a result, blast email has become an effective type of email marketing. https://royalexaminer.com/wp-content/uploads/2018/07/email-campaign.jpg
The term originated in the early days of email marketing when sending a mass mailing (read: blasting) was a new idea that contrasted with the more familiar way of using email as two-way correspondence. At the time, the internet was a lawless wasteland didn’t have many regulations, so once the wrong person got ahold of your email address, they could and would spam you with whatever they pleased. It was completely free advertising!
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[24]
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
To find what campaigns bring in the best ROI, O’Keefe suggests that marketers test as many aspects of their campaign as possible, including frequency, number of pages and types of mail they’re sending. He also suggests that marketers get a baseline of their efforts, then test their campaign by holding off on sending mail to certain segments of customers. This can help marketers understand the true value of that segment. O’Keefe says that many marketers get nervous about losing touch with a potentially important customer group, but he believes holding off is one of the best ways to get statistically significant data on the ROI of direct mail.

In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses. http://www.benchmarkemail.com/images/blog/targeted-email-campaign-archives.png


Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it infinitely more relevant and valuable to them. Personalization is so much more than inserting your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”


If you already have a pretty large database, you also likely have some contacts that have gone quite stale. If so, I recommend running a re-engagement campaign that can help you both scrub your list and prevent the kind of spam and IP issues I addressed earlier, as well as reawaken old contacts that might have forgotten about you, but would actually be great fits for sales.


If all Michael had was the 57k Facebook fans listed right below, I’m not nearly impressed. Combined with the big number above, however, the FB fan numbers serve as crucial verification. If your website has 1,500 FB likes, there is NO WAY I believe you have 500k viewers. But with Michael’s Facebook numbers, I start to believe in that much bigger number above, and it means I probably can’t afford to miss what he’s saying. 

USPS® Every Door Direct Mail® (EDDM®) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size2. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers—current and future. The EDDM mapping tool is easy to use and discounts are available even for small businesses.

But before any of you young guns scoff and discount the idea of a mail marketing campaign, you might want to read through this blog entry. Direct mail, while certainly a dinosaur in the world of marketing, can still be a powerful weapon in your arsenal – if it’s done correctly and intelligently, of course. We’ll lay out a few broad tips for you to consider if carrying out a direct mail campaign. While we would still urge the majority of business owners toward a more electronic/Internet based marketing strategy, you can still get solid results from direct mail.
Hi Elaina – Make sure you’re using content in written form in addition to the images. If you’re putting the words of the email in the image itself, then your message may get lost if subscribers read emails as text only. Images are great to add to emails, but the important information should always be written out. Also, remember to include a call-to-action in every email!
Take Social, you can leverage Social channels such as Facebook and Twitter to deploy campaigns (you no longer have to be a coded / programmer), there are wizard-based tools for doing this to create Apps that are publishing directly to these channels. When people respond to your App (e.g. Photo Contest, Refer-A-Friend for incentive, etc.) they opt-in to direct communications and provide an email address and address (or whatever it is you customise that you wish to capture). These people are then immediately available for your direct marketing campaigns.

It's important to know the exact result you want before you begin. Then make that result happen by ending your message with a specific call to action (or CTA). A call to action might be "call us now," "use this discount code in our shop," or "schedule a demo." Make sure the CTA is direct and appealing, and that you show the reader why it's worth their time to click, visit, or call.
Businesses use e-marketing, or Internet marketing, to reach consumers and market products to them. Methods for e-marketing often involve electronic communication and digital technology. To connect with consumers through e-marketing, a business may send e-mails to new and existing customers. They may also advertise on websites or alter content on their own sites to ensure that their businesses rate high in search engine results. Other advertising mediums, such as television and radio, can prove expensive, so e-marketing methods can be an attractive alternative to businesses that want to spend less money to reach potential clients on a global scale.
To do an email blast, start by finding an email blasting software or website you can use, like MailChimp, Constant Contact, or Vertical Response. Then, upload your email blast and all of the contacts you want to send the email to. When you're writing your email blast, include a compelling subject line, like "Act Today, 25 percent off all shirts," so people are more likely to open it. Also, try to use actionable language throughout your email, like "Buy now" or "Call today," to encourage people to act when they read your email blast.
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[24] http://www.clickalchemy.com/assets/images/email-marketing-flow-img.png
Just because something is true, it doesn’t mean it should be sent to the customer. Good personalization is relevant and valuable, but it shouldn’t be too specific, O’Keefe says, citing Netflix and Amazon as good examples for direct marketers. These companies know what their customers want, but they don’t go over the top in telling them things about themselves they may not yet know. 
In her article with WhiteSharkMedia.com, Cordon explains that “online marketing”-also referred to as “internet marketing”- is actually just a subset of digital marketing. While digital marketing deals more with digital technology, online marketing focuses more on marketing campaigns that require live internet connection, such as pop-up ads and PPC campaigns. Some of the most common online marketing efforts are websites, SEO, PPCs, display advertising and social media marketing. However, just as the internet and online technologies change rapidly, online marketing also evolves rather quickly in order to keep up with the times. Cordon points out that attempting to keep up with the evolving online marketing tools, such as the ever changing terminology and skillset requirements, can be exhausting for a professional, and daunting to a newcomer.
Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. Therefore, it’s best to use Encyclopedia.com citations as a starting point before checking the style against your school or publication’s requirements and the most-recent information available at these sites:
To do an email blast, start by finding an email blasting software or website you can use, like MailChimp, Constant Contact, or Vertical Response. Then, upload your email blast and all of the contacts you want to send the email to. When you're writing your email blast, include a compelling subject line, like "Act Today, 25 percent off all shirts," so people are more likely to open it. Also, try to use actionable language throughout your email, like "Buy now" or "Call today," to encourage people to act when they read your email blast.

SXSW, Inc. – This lean organization organizes some of the most well-known events in the world, including the SXSW film, music and interactive festivals held every year in Austin, Texas. The goal of their marketing team is to increase ticket sales and attendees at these events, so they use email marketing to keep subscribers up to date as new artists and speakers join the lineup.


If you’ve read this blog before, you know how heavily we stress the importance of preparing, making a well-thought out and comprehensive plan, and then executing against it. Well, it’s no different for direct mail marketing, and the tried-and-true approach for this tried-and-true method of marketing is known as the 40/40/20 rule. This rule dictates that the success and eventual ROI of your direct mail marketing efforts are going to be dependent upon three factors – 40% of your success will come from how effective your mailing list is, another 40% will depend on how compelling your offer is, and the remaining 20% will come from everything else (design, the copy/text of the mailing, the images you’ve chosen, delivery date and method, etc.).

Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also. http://emaildripcampaigns.com/wp-content/uploads/sites/2/2016/12/emaildripcampaigns-header.png
Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!? 
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