Note: If you want to attach additional files, such as a .pdf, we recommend that you store these files on a cloud storage service, such as Dropbox or Google Drive, and linking to these files within your blast. We do not support file attachments to an email blast as these file types tend to be larger, increasing your chances of triggering spam filters and preventing your blast from reaching your recipients.
I am loving this article. I specifically like points 1 and 7. As for number 1, I think a quality list is better than a gigantic list of just anyone like you say. I think this is also true for “followers” and “likes”. Are the people following you genuinely caring about your content or just subscribing just to apease you? As for #7, we have to KNOW if our efforts are working and not just go off of a gut feeling. Great points here Erik.
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?

Use it to make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses and service providers. For example, it could consist of a series of educational videos, a sales video and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite them to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
This ties into the second 40 of the 40/40/20 rule – now you’re probably beginning to see why that was listed up front and why it’s universally considered the gold standard when it comes to direct mail marketing guidelines. With other forms of advertisements or marketing, it is perfectly acceptable to only go after impressions – a billboard in a highly-trafficked area or a TV spot that is more of a teaser in nature can sometimes go a long way toward educating the public of your existence, which is the first step in getting them to engage. With direct mailings however, you might as well be printing cash to send out to people if you don’t have a compelling call to action to give people.
Watch the growth of your list. Is your email list growing or shrinking? If more people are unsubscribing than are registering to your list, it's a good sign that you need an entire strategic overhaul on your email policies. If there are a lot of people unsubscribing it could be because your content is not relevant to the people that you're sending it to. In this case, try to segment your list differently or change the type of content that's being delivered through your email blasts.
Update your website and continuously offer useful and updated content. Think of your website as a storefront but in the virtual world. In the same way that you do not leave your physical store unattended for a month, you would not do the same to your website. Always update your website and keep it fresh by having a blog, announcing sales, special offers, and new products. Think that you are a customer yourself, so give them the information that they want.

Thank you for the above piece the makes it easy for new entrants like to me understand Direct Marketing better. I am the owner of a Custom made Bespoke Suiting Company that makes suits, trousers, jackets, skirts, blouses and shirts for men and women. I have tried digital media advertising but haven’t had any luck. I am a start-up business and running on very tight budget so would like to start with a small but affluent neighbourhood with small population. I am thinking of targeting Westlake Village which is on the Western Edge of LA County and has a population of around 9000 with nearly 3000 households. What should be my approach and how may households should I target keeping in mind budgetary constraints.


The best email copywriting starts with the subject line, which has to make recipients want to open your email. Follow that with an appealing headline so they’ll keep reading. Constant Contact’s research suggests that email copy should be short, around 200 words. It’s also wise to avoid being promotional in all your emails. Instead, offer value to your subscribers. The most important part is the call to action which leads recipients from the email to your site or resource.
Note: If you want to attach additional files, such as a .pdf, we recommend that you store these files on a cloud storage service, such as Dropbox or Google Drive, and linking to these files within your blast. We do not support file attachments to an email blast as these file types tend to be larger, increasing your chances of triggering spam filters and preventing your blast from reaching your recipients. https://campaignonthecloud.com/wp-content/uploads/2016/05/email_market_image.png
Then, let's say you write 30 blog posts a month. That means you'd get 60 leads in a month -- 2 from each blog post. Now keep doing that for a year. The work you did to blog that first month will continue to drive leads throughout the year. That means you're actually getting 4,680 opt-in contacts a month by the end of a 12-month period because of the compounding effects of blogging -- not just 720 opt-in contacts (60 leads*12 months).
Does the difference in these terms and their definitions matter? No, of course not, it's semantics! But it is interesting to see how the scope of Internet marketing vs Digital marketing has changed over time. In my books, when discussing alternative definitions, I explain that, no it doesn't really matter, but the scope and responsibility is important to make the most of managing the opportunities. So the scope of digital marketing activities should be agreed within a business and/or between a company and its agencies. The biggest difference is whether digital marketing is simply seen as about communications (online marketing) or whether it is broader, looking at underpinning marketing technology and options for new online business and revenue models. https://www.sageworld.com/img/dist-emailcampaigns-top.png
The curriculum of a bachelor's degree program in e-marketing includes general education and business foundation courses. You'll get a background in marketing, finance, accounting, economics, business management and business law. Your e-marketing courses could include consumer behavior, search engine marketing, social media marketing, interactive marketing, business applications, web analytics and cyber law. You may also complete an internship or other type of practical training. https://wp.lob.com/wp-content/uploads/2016/11/email-marketing-3.jpg

Most of the article really talks about how to successfully get an email of a person who has already landed on your landing page/podcast page/affiliate/blog etc. but how to get those people there in the first place is a bigger challenge. Also, one of the ways you can include in your list is by offering free tools/widgets. For example, OpenSiteExplorer by Moz is a great example. Evergreen and very useful for the target audience.
After that, you need to make a choice about how to construct an online presence that helps you achieve that goal. Maybe you need to set up an e-commerce site. If you’re interested in publishing content to drive awareness and subscribers, look into setting up a blog. A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking towards your initial goal.
I think what Brian and the testers are missing is that 15k is neither big enough to be impressive nor small enough to be inviting. It’s not a number that works effectively as social proof, and while I can’t test it out myself, I believe, based on evidence for social proof around the web, that DIYthemes would have had much better success with a combined number in the 50k+ range as mentioned above.
Direct Mail Printing and Addressing: Depending on which printer -- online or local -- that you work with, costs will vary. There are also other variables that will impact cost, including size of your direct mail piece, as will your use of color vs. black & white, type of paper used, whether your marketing list will need to be cleaned up, and other caveats.
The purposes of blast emails are often to generate more sales, gain new customers, and increase traffic to the company’s website. To successfully do this, the email must capture recipients' attention, and motivate them to perform an action, such as purchasing an item online. These results can then be easily tracked through the links provided in the email, and the company can use these statistics to determine a conversion rate, or the percentage of customers who take the desired action. For testing purposes, companies often send out several different blast emails to determine which format is most effective, and may even customize email for a particular target audience.
Email marketing is all about expectations, and it’s up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign. However, if you promise to send one email per week and instead send them daily, then you’re setting yourself up for failure. On the contrary, if someone is expecting daily updates or critical product updates and you don’t’ deliver, then they are likely to be just as upset in that case too.
Another collection method happens when list vendors buy emails lists from industry trade shows (or other events) where people give their info during the registration process. This is not the same thing as folks who signed up with you, directly, at your trade show booth! This is where list vendors purchase the entire registration list, from the trade show, itself.
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This chapter will teach you how to ignore the noise and focus on substantive, measurable results.
Personalization in email marketing is essential because most people want a more relevant experience. Email personalization is not just about using people’s names in an email. It’s also about making sure you send the right emails to the right people at the right time. One essential tool for email personalization is segmentation. You can get an email marketing expert to help you set up segments so you can personalize appropriately. Done right, email personalization results in more clicks and more business.

Just like an ebook, a cheat sheet or guide is a very simple way to capture emails and generate more leads. In fact, if you’re familiar with DigitalMarketer you’ll know that they often promote this lead magnet over others. It’s actually performed so well for them it managed to generate 28,000 new leads for the business in its first month and a half.
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