Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
Instead, use a high-quality opt-in email list that you’ve built over time and execute a targeted email blast campaign where recipients want to get your emails. The advantage with using a professional email blast service like Benchmark Email is that you will know how many recipients are opening your mails, clicking through and bouncing in an easily decipherable campaign report. Not only this, you also get access to useful tools like customizable signup forms for your website, double opt-in tools like Permission Pass and much more.
If all Michael had was the 57k Facebook fans listed right below, I’m not nearly impressed. Combined with the big number above, however, the FB fan numbers serve as crucial verification. If your website has 1,500 FB likes, there is NO WAY I believe you have 500k viewers. But with Michael’s Facebook numbers, I start to believe in that much bigger number above, and it means I probably can’t afford to miss what he’s saying.
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
First, you will need a computer with internet connection. Then, you can choose from a variety of email servers such as Hotmail, Yahoo, Gmail etc. I recommend Gmail because it's free and has and excellent spam blocker. If you go to gmail.com, and click a link that will say something like "create an account". Fill out the information and use your new login and password to enter your new account.
“Most direct mail pieces deserve the moniker of “junk mail.” To make sure yours stands out from the crowd, you must deliver some kind of real value that transcends your brand message. There are so many creative things you can do that are cheap: Deliver curated content, use creative techniques (such as punch-outs or folds) to make something that consumers can use or write witty copy. Be boldly creative!” ~ Brittany Hodak, ZinePak
This is not a recommended email marketing practice any more. The most successful email marketers segment their lists. The cutting-edge marketers are using things like dynamic content to take personalization even further. But even beginner email marketers can add a subscriber’s name to subject lines. Even that has been shown to give a nice lift when used appropriately.
To find what campaigns bring in the best ROI, O’Keefe suggests that marketers test as many aspects of their campaign as possible, including frequency, number of pages and types of mail they’re sending. He also suggests that marketers get a baseline of their efforts, then test their campaign by holding off on sending mail to certain segments of customers. This can help marketers understand the true value of that segment. O’Keefe says that many marketers get nervous about losing touch with a potentially important customer group, but he believes holding off is one of the best ways to get statistically significant data on the ROI of direct mail.
To have success with your email blast marketing, it requires much more than putting some content together and sending it to a bunch of people. You need to have the right content and it needs to be sent to the right group of potential consumers. In addition to that, you also need to include the right elements in the newsletters to increase the chances of action on the part of the reader. With a little bit of effort and a thoughtful approach, just about any business can manage an effective eblast campaign.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. Emarkerting not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
This one really ruffles our feathers because it implies that you are shoving a bunch of spammy emails down your unsuspecting audiences throats. Blast away! In reality, we want email to be strategic, targeted, personalized, and properly segmented. Additionally, we want the content to be simple, direct, to the point, and useful. With this in mind, the word "blast" seems a bit too intense.
Blast email and other forms of email marketing have grown increasingly popular for businesses, due to the relatively low cost and easy tracking abilities involved. In most cases, individuals must opt-in, or subscribe, to an email list to receive blast email from a particular company. Newsletters, for example, are a common form of email marketing. The company, in turn, must create and manage a large mailing list that identifies all the individuals who have subscribed to the email marketing service. Depending on the size of the company and the amount of recipients, managing this list can be quite daunting. As a result, most companies hire a third-party vendor or use software to manage mailing lists.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Target Corp. inadvertently drew an early line in the sand between good data use and data use that was too personal for customer comfort. In 2012, Charles Duhigg reported in The New York Times that Target addressed a mailer, which featured coupons for cribs and baby clothes, to a high school girl. When her father complained to the company, yelling that his daughter was not pregnant, the company apologized; when the father called back a few days later, he was contrite. “It turns out there’s been some activities in my house I haven’t been completely aware of,” the father said, according to Duhigg. “She’s due in August. I owe you an apology.”
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